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Apple is shifting its strategy ahead of WWDC 2026, focusing on enhancing its products rather than competing directly with AI leaders like OpenAI and Google. According to Mark Gurman, Apple aims to incorporate more AI into its operating systems to retain users and open its ecosystem to third-party AI services., Technology & Science, Times Now

The current AI boom started off with a focus on personal writing. That is the reason why tools like ChatGPT and Gemini are called Large Language Models. But in 2026, due to versatility and power of new AI tools, companies are trying to put the genie back in the bottle by reserving the best for institutional and business customers.