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The new Creator Studio will integrate Meta's AI-powered creator assistant, offering personalised recommendations, content insights, trend tracking, and comment management tools aimed at simplifying the creator workflow.

Meta named Kunal Shah, founder of Indian fintech CRED, as WhatsApp's new global head, succeeding Will Cathcart

Kunal Shah is set to take over as WhatsApp's next global leader at Meta. The appointment has drawn attention because it follows his remarks on India's short-video habits and wasted screen time.

A prolific angel investor known for conducting deals over WhatsApp, Shah has spent the past 15 years building products across digital payments, credit cards and lending-areas that increasingly overlap with WhatsApp's ambitions in commerce and financial services.

Kunal Shah was approached directly by Meta's chief product officer Chris Cox while searching for a leader "with an intuitive grasp of the immense, global product potential of WhatsApp, who could navigate the shifts AI will bring, and who has the seriousness to lead the world's largest communication service."

Meta, led by Mark Zuckerberg, is facing intensified scrutiny from the European Union over concerns that its platforms, Facebook and Instagram, may be addictive to young users. , Technology & Science, Times Now

Meta has named CRED founder Kunal Shah to lead WhatsApp globally. The move has also revived discussion about his Philosophy degree and unfinished MBA.

Will Cathcart steps down as WhatsApp chief, transitioning to a new AI-focused role at Meta while Kunal Shah takes over.

Meta's strategic bet on Kunal Shah brings his fintech expertise to WhatsApp, as the messaging giant seeks to unlock revenue from its massive Indian user base following a $900 million investment in CRED

Meta has confirmed that Shah will succeed Will Cathcart, who has led WhatsApp since 2019.