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Former Microsoft Windows chief Steven Sinofsky has indirectly praised Apple's AI strategy. Soon after the Cupertino major announced its Siri AI update powered by the next generation of Apple Intelligence leaning heavily on on-device AI, Sinofsky took to X to proclaim, "On device models FTW."

While Apple has overhauled Siri AI, making it smarter and more contextually aware, the company is not yet calling the digital assistant a chatbot.

At WWDC 2026, Apple outlined an AI strategy designed to make technology more helpful, not more complicated.

A spokesman for the 27-nation EU's executive arm on Tuesday disputed Apple's explanation for why the company can't include European users when the app launches later this year.

Apple's new Child Accounts look to give parents more control over their children's digital lives at a time when Big Tech faces scrutiny about privacy and child safety on their services.

At WWDC 2026, Apple unveiled significant improvements to Image Playground, which was criticised for producing images that often looked basic compared to offerings from rivals.

Apple is enhancing password security with a new feature in its Passwords app, announced at the World Wide Developer Conference 2026. , Technology & Science, Times Now

Craig Federighi, Apple's software chief, criticised the AI industry's haste to innovate without prioritising user needs. He highlighted privacy concerns, stressing that users shouldn't need to manage their data actively. , Technology & Science, Times Now

Apple announced a major update to iCloud Shared Albums at WWDC 2026, enabling Android and Windows users to contribute photos in full resolution.

Apple has announced a new Apple Intelligence feature that can automatically change weak or compromised passwords for users through the Passwords app, as part of its WWDC 2026 software updates.