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Apple has raised MacBook and iPad prices in India due to a global memory shortage driven by AI demand, with Tim Cook calling it a 'hundred-year flood.'

Apple has increased prices of several MacBook and iPad models globally by up to 20%, citing soaring memory and storage chip costs driven by the AI boom. Shortly after Apple's announcement, Xbox also confirmed a significant price hike for its gaming consoles.

Apple's MacBook Air M5 is currently available with a Rs 14,100 discount. The offer gains significance as it comes before the company's expected price hike.

Macs, iPads and HomePods have become more expensive in India after Apple raised prices due to an AI-driven memory chip shortage. The company has not changed iPhone prices.

Apple is reportedly planning a new Mac Studio powered by the M5 Ultra chip, potentially featuring up to 768GB of unified memory. The update has already been delayed once due to memory supply issues, and given Apple's recent price hikes, the new Mac Studio could be jaw-dropping.

Apple just made MacBooks and iPads significantly more expensive in India. The iPhone 17 Pro, oddly, is the one thing that didn't get the price hike treatment.

Apple is reportedly shifting its strategy regarding its Mac lineup by potentially skipping the M6 Pro and M6 Max processors, moving directly to the M7 generation, which will focus heavily on artificial intelligence. , Technology & Science, Times Now

Apple's MacBook Neo, priced at Rs 79,900, is available on Flipkart for an effective Rs 59,500 with eligible bank offers, exchange discounts, and EMI options for a limited period.

The sweeping price revisions come days after outgoing Apple CEO Tim Cook hinted that the company would no longer be able to protect consumers from the ongoing memory chip crisis.

Apple's unavoidable price hike across Macs, iPad and Apple TV 4K has hit the Indian market this week. Here are the details.