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NEW DELHI: The enterprise AI gold rush is giving way to a more disciplined phase. After two years of racing to deploy the biggest models and consume more compute, companies are asking a simpler question: is every AI rupee generating measurable business returns?

The Turkish proverb, "Even if you put a saddle of pure gold on a donkey, it remains a donkey," reminds us that wealth, luxury and status cannot change a person's true character. Rooted in the writings of Ottoman poet Ziya Pasa and later expanded with a modern moral, the saying highlights that real worth comes from conscience, wisdom and integrity rather than outward appearances.