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InterGlobe Enterprises and Accor are in discussions with Treebo for a master franchise partnership, aiming to expand their presence in India's mid-market hotel segment. The collaboration targets establishing 100 hotels within five years, focusing on budget travelers in Tier II and III cities.

Indian filmmakers now allocate 50-70% of marketing budgets to social media, up from 10-20% pre-Covid-19. Successful strategies include engaging fans with regular updates, as seen with the Malayalam film L2: Empuraan. Social media marketing has significantly reduced costs for midsized and big-budget films and targets both fans and fringe audiences through teasers, BTS content, and influencer engagement.

Why Go: Once the capital of the Vijayanagara Empire, Hampi is a surreal landscape dotted with ancient ruins, massive boulders, and centuries-old temples. It's a paradise for history buffs, photographers, and spiritual seekers. Budget stays, bicycle rentals, and local cafes make it a hotspot for budget travellers. Hampi, Karnataka

The corporate affairs ministry has proposed relaxed rules to enable more small and medium companies to qualify for fast-track mergers. This expansion includes unlisted companies with reasonable debt exposure and no defaults, following an announcement in the 2025-26 Budget. The ministry invites stakeholder comments by May 5, 2025.

US senators have approved a budget blueprint unlocking trillions of dollars for tax cuts promised by President Trump. The resolution sparks debate over savings needed to fund these cuts, with conflicts between Senate and House Republicans on spending reduction measures.